Last edited by Gataxe
Friday, July 24, 2020 | History

8 edition of Customer Winback found in the catalog.

Customer Winback

How to Recapture Lost Customers--And Keep Them Loyal

by Jill Griffin

  • 83 Want to read
  • 5 Currently reading

Published by Jossey-Bass .
Written in English

    Subjects:
  • Customer loyalty,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Entrepreneurship,
  • Customer relations,
  • Advertising & Promotion,
  • Customer Service,
  • Business & Economics / Customer Service,
  • Business & Economics / Marketing / General,
  • Business & Economics-Advertising & Promotion,
  • Business & Economics-Entrepreneurship,
  • Customer services

  • The Physical Object
    FormatPerfect Paperback
    Number of Pages288
    ID Numbers
    Open LibraryOL8148177M
    ISBN 100787946672
    ISBN 109780787946678

    In their book, Customer Winback: How to Recapture Lost Customers and Keep Them Loyal, Jill Griffin and Michael Lowenstein reported eye-opening results from a survey they’d conducted among randomly-selected companies in a cross section of industries regarding their customer loss and win-back policies.. Nearly 50 percent of marketing managers and 30 percent of sales . Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers .

    Customer WinBack provides sound examples that illustrate ways to recapture lost customers that can be applied to any business." (Stephen P. Campbell, director of franchise marketing, Sprint) "Winning back lost customers is the marketing equivalent of finding hidden treasure. The Benefits of Customer Win-back No matter what the efforts, firms must recognize that % customer retention is impossible. There are factors that are simply out of a firm's - Selection from Statistical Methods in Customer Relationship Management [Book].

    Successful winback campaigns stem from a detailed understanding of the customer, and to achieve that understanding, you have to build your company around your customer’s needs. Nurturing the Customer Creates Successful Winback Campaigns. Successful winback campaigns begin with an intimate understanding of the customer.   In , Customer WinBack (Jossey-Bass), a book I co-wrote with my colleague Jill Griffin, was published. It addressed issues and opportunities associated with the back end of the customer life cycle: risk, stabilization, loss, and recovery.


Share this book
You might also like
Chinese painting

Chinese painting

Subcommittee on Real Estate hearings on draft of a bill to authorize the creation of a defense facilities replacement fund to facilitate the replacement and relocation of military installations and facilities, and for other purposes

Subcommittee on Real Estate hearings on draft of a bill to authorize the creation of a defense facilities replacement fund to facilitate the replacement and relocation of military installations and facilities, and for other purposes

Adler book of puzzles and riddles, or Sam Loyd up-to-date

Adler book of puzzles and riddles, or Sam Loyd up-to-date

SSA disability

SSA disability

1978 census of agriculture, preliminary report, Wallowa County, Oreg.

1978 census of agriculture, preliminary report, Wallowa County, Oreg.

Language Arts Today Challenge Activities Blackline Masters and Teachers Edition

Language Arts Today Challenge Activities Blackline Masters and Teachers Edition

Australias Heritage; Western Australia

Australias Heritage; Western Australia

Foreclosure and repossession in Oregon

Foreclosure and repossession in Oregon

synthesis of organogold(III) complexes with potential medicinal interest

synthesis of organogold(III) complexes with potential medicinal interest

Enlightened aid

Enlightened aid

Masters of British painting

Masters of British painting

Greghand

Greghand

Mozart and Prague

Mozart and Prague

Old school bones

Old school bones

Customer Winback by Jill Griffin Download PDF EPUB FB2

Customer Winback is an incredibly interesting and motivating book whose timing could not be better. I Customer Winback book the book over the Memorial Day weekend and could not put it down.

When I read a book, I always underline and put stars next to key points Customer Winback book I go back to when I review the book Cited by: Customer Winback book. Read reviews from world’s largest community for readers.

Most firms consider the lost customer a lost cause. But in this ground br /5(10). Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal - Kindle edition by Griffin, Jill, Lowenstein, Michael W. Download it once and read it on your Kindle device, PC, phones or tablets.

Use features like bookmarks, note taking and highlighting while reading Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal/5(15).

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal by Jill Griffin. Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your.

Providing the basis for re-engaging the disgruntled customer to a restored long-term relationship. Drawing from the book Customer Winback: How to Recapture Lost Customers – and Keep Them Loyal by Jill Griffin and Michael W. Lowenstein, a sales department can apply several key practices.

The book indicated, not surprisingly, that selling to. Maintaining a happy customer base shouldn’t feel like herding cats. Customer WinBack () reveals how companies can identify at-risk clients and win them back before they disappear from their databases.

By using these savvy tricks, businesses can also refocus on their existing customers in order to cut costs and drive revenue over the long term. "Customer WinBack deals with one of the most overlooked dimensions of managing customer loyalty-earning it back. I've personally seen the power a focused win-back effort can achieve, and business leaders would be well-advised to follow Griffin and Lowenstein's formulas to regain lost revenue."Price: $   Most firms consider the lost customer a lost cause.

But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book.

Customer WinBack How to Recapture Lost Customers -- and Keep Them Loyal Jill Griffin and Michael Lowenstein Chapter One: Why Customer Win-Back Is Critical to Your Success By any standards, Toni Neal was a high-value customer that any credit-card company would want to keep. This hard-charging founder and CEO of a highly successful Austin.

Review the key ideas in the book Customer Winback by Jill Griffin & Michael Lowenstein in a condensed Soundview Executive Book Summary. Summaries & book reviews of the year's top business books - in text and audio formats.

Kumar and two colleagues studied data on more t customers who left a telecom company over a seven-year period. To help focus the firm’s ongoing efforts to. How To Recover a Lost Customer.

By Geoffrey James writing in their excellent book Customer Winback. Howard Stevens, on a book which will (I assure you) completely change the way that you.

All marketers have heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that are at risk of lapsing, especially those who have been great customers in the past.

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof.

Customer Winback by Jill Griffin,available at Book Depository with free delivery worldwide/5(9). frontline staff, customer research, accounts receivable, customer networks, sophisticated churn models, and account milestones and activities.

Comprehension also “You can give in to the disappointment and despair [of losing a valued customer] and purge that lost customer from your data files.

Or you can get focused on the necessary steps. found when researching our book, Customer Winback, is a two-step process developed jointly by Bernd Stauss, chairman of the Services Management Department at Catholic University of Eichstaett (Germany) and Christian Friege, former marketing director for Doubleday Direct, Inc.

Step 1: Segment Customers by Second Lifetime Value. Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal: : Griffin, Jill: Libri in altre lingue. Passa al contenuto principale. Iscriviti a Prime Ciao, Accedi Account e liste Accedi Account e liste Resi e ordini Iscriviti a Prime Carrello.

Tutte le categorie. VAI /5(2). Get this from a library. Customer winback: how to recapture lost customers and keep them loyal. [Jill Griffin; Michael W Lowenstein] -- Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers.

COVID Resources. Reliable information about the coronavirus (COVID) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this ’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle.

Books shelved as customer-care: Leading Loyalty: Cracking the Code to Customer Devotion by Sandy Rogers, Scoring Points: How Tesco Continues to Win Custo.increase the longer a customer remains with a company. LTV can also include nontangibles such as a customer’s referral value.

By separating high LTV customers from 3 Customer Winback — SUMMARY (continued on page 4) Developing Winback Strategies (continued from page 2) Identifying Customer Segments Part of any acquisition, retention and File Size: KB.Most corporations take into consideration the misplaced customer a misplaced set off.

Nevertheless on this flooring breaking book, Jill Griffin and Michael Lowenstein offer you step-by-step choices for worthwhile once more misplaced customers, saving customers preparing to defection, and making your company defection proof.